Journal

3/31/11


I cant believe how integrated products and forms of marketing have almost become one. I think of movies when they come out. When I was young and a movie was about to come out all I ever saw about it was the trailer on TV, or maybe a poster at the theater. But now days, when a movie comes out, its on candy wrappers, slurpee cups, McDonalds food, cereal boxes, and that doesn’t even include the loads of new toys from that movie. Another big one is that darn Facebook, it’s every where, like TV, internet, billboards, food, cloths, cars and places I bet I have never even seen.

Journal

3/24/11

My favorite part about this chapter is the talk about build-to-order or mass customization. I am a very picky person and over the last few years I have seen a huge increase in companies allowing you to design your own item, which is a huge benefit for someone like me. I love watches and shoes and both of the industries now offer custom designs or design it yourself orders. I gained a lot of knowledge from the inventory control section also, I realized how important it is to be aware of inventory levels to ensure you aren’t overstocked or understocked and still have money to work with, it is important to not keep all the money invested in inventory or marketing, shipping, and developing in products can decrease.

Journal

3/17/11

The product life cycle in today’s world is getting shorter and shorter. Take computers for example, if you bought a computer today its almost guaranteed that by the time you get home and set it up and surf the internet, you’ll see your computer is already out dated by newer one. And that is just a fact that we have come to live with, just as our things speedily go out of date.