Journal

4/28/11

This chapter was very informative regarding pricing. It taught me to set pricing goals and about the need for the ability to estimate demands, costs, and profits. I have learned that it is very important to research and know about all types of discounts that can be offered with business, because to me doing sales and giving discounts is something that shows loyalty to current customers and at the same time draws the attention of new customers. The most valuable part of the chapter to me was about pricing during recession, I never realized before how important bundling and showing a customer the value of the product was until now.

Journal

4/21/11

I have recently been watching the show extreme couponing and this chapter ties into that show perfectly. I never realized how much money there was to be saved, but the book stated that almost 280 billion coupons are sent out to U.S. households annually. I really enjoyed this chapter because I could most relate to the points it talked about. I have personally entered and won contests, filled out rebates, and taken samples, but never realized how much my winnings, rebates, and samples totaled. I do some sales for my job and the part that talked about the 7 steps in the selling process, I feel that by introducing these into my sales routine I have been able to increase my sales, the one I have begun using the most is generating leads, every person that buys from me, now is asked if they have anyone else they know that might be interested.

Journal

4/14/11

I’m a really into technology… TV, internet… anything electronic I love it. I have noticed with the majority of these devices do have a ton of advertising connected to it. I have noticed how many pop up ads and commercials try to attract attention by being loud and flashy. I always just threw away junk mail before, but now I take the time to look at it because I realize how much time and money it takes to create and send out flyers, but I just can’t let myself get sucked in by them.