Journal

2/10/11

I recently heard that the store Aeropostale opened due to teenagers no longer shopping at American Eagle because too many tweens were shopping there and although there is only about a 5 year age gap, the teens didn’t want to be seen in the same clothes as tweens. This felt like a great example of target market, because American Eagle wanted to target teens, but on top of them attracted tweens, so Aeropostale swooped in and hit tweens as their target market.